Green Door Reboot

            Some exciting news that I’ve been putting off until the time is right (i.e. all the right eggs were all lined up) is that my wife Colleen’s new website is now live!

            After launching Green Door Life Coaching last year, Colleen (with some help from me) worked at marketing the business herself. Alas, marketing is challenging and her attempts weren’t getting the reach she needed. So, rather than continuing to fumble around in the dark, we hired a marketing company to get us on the right track.

            Over the last few months, that company has built a brand for Colleen’s company, built her a new website, and given her a marketing strategy (which has been augmented with the help of a business coach she’s working with). And, just in the past couple of weeks, everything has finally been completed – the website has been launched, the strategy had started, and Green Door Life Coaching officially has a brand!

            So I encourage you to go check out the website (watch the awesome video! And, for the geeks among you, keep an eye on the background of Colleen’s office space for references). It would also be great if you went and followed her Facebook, Twitter and/or Tumblr pages – and, above all else, point other people (especially those with ADHD) in her direction. Even if they aren’t looking to hire her, she’s regularly sharing great resources that can help anyone.

Click here to find the charity anthology containing a couple of my short stories.

Also, make sure you check out my wife's blog and her website.


If there's any subject you'd like to see me ramble on about, feel free to leave a comment asking me to do so.

Perseverance for Data

            This week, I was talking with my wife about promoting her business. Starting a new business is a challenging and frustrating process, but spreading the word about it is the hardest part. A lot of time and energy gets put into figuring out how to reach potential customers and it can be disheartening when it doesn’t pay off.

            The important thing to remember, though, is that a business is a long-term prospect, as is figuring out what works for you. Perseverance is extremely important, as well as collecting additional data before jumping to conclusions.

            Colleen was disappointed in a couple of marketing techniques she’d tried, without seeing any improvement in her business. She compared what she’d done to the one method she know has worked, which was getting listed on a website – far less time and work than her other, more creative attempts. I told her that these new attempts needed more testing before she ruled them out as effective. She didn’t have enough data to make the decision.

            To demonstrate my point, I pulled out a coin and told her to make a tally chart – heads vs tails. I explained what I had learned about probability in grade five; if you flip a coin enough times, it will eventually land on both sides the same number of times.

            I started flipping the coin. The first three flips were all heads, and we finally got a tails on the fourth flip. At this point, I asked Colleen what side the coin was most likely to land on next, based on the data we had. She said heads, of course – and that’s what we got.

            We kept on flipping the coin and the heads column kept a lead, but tails did catch up a little. With heads at seven and tails at six, I asked again – based on the data, what is the most likely side of the coin? Heads again.

            Tails finally caught up with heads when they had both landed nine times. At this point, I explained again that, however many times we flipped the coin, it would eventually even out. However, until we had gathered enough data, we had no way of knowing that – or, in our case, knowing if it was true.

            Applying this to marketing methods, I explained (or would have if Colleen hadn’t already figured out on her own) that having a clever marketing method not yield any results once or twice does not provide enough information to call it faulty. Perseverance is required so that enough data may be gained to determine what does and doesn’t work. Then, a decision to continue or discontinue the method may be made.

Click here to find the charity anthology containing a couple of my short stories.

Also, make sure you check out my wife's blog and her life coaching website.


If there's any subject you'd like to see me ramble on about, feel free to leave a comment asking me to do so.